Buying demand: Asia in focus

Bordeaux, a region with a strong following globally but particularly amongst Chinese buyers, continues to dominate – Lafite Rothschild and Mouton Rothschild remain firm favourites. But as the market has continued to diversify, wine merchants in Asia have been increasingly embracing wines from Italy, Champagne, and the Rest of the World (which hit a record market share in August this year), with Sassicaia, Opus One and Cristal making an appearance in the top twenty.


據倫敦國際葡萄酒交易(Liv-ex)報導,按價值計算,拉菲(Lafite Rothschild)和木桐(Mouton Rothschild)今年迄今為止仍是亞洲市場最受歡迎的精品葡萄酒。近年來,精品葡萄酒市場一般都會在中秋節前夕從亞洲(主要是中國內地和香港)市場獲得一些推動。今年的中秋節將在10月1日到來。儘管亞洲是首個實施和結束新冠疫情封城令的地區,但該地區對精品葡萄酒的需求卻一直穩定。就交易數量而言,今年迄今為止在亞洲買家購物清單中排名最高的是勃艮第白葡萄酒、教皇新堡(Châteauneuf-du-Pape)和蒙塔奇諾布魯諾(Brunello di Montalcino)葡萄酒。按價值計算,在前20大暢銷酒款榜單中雖然有來自意大利、美國和香檳的新上榜者,但仍以波爾多酒為主導,尤其拉菲和木桐。較老的適飲年份酒款尤其受歡迎,在中國內地和香港,銷售十分活躍。

COVID-19 期間 fine wine 市場分析


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